ACT Fibernet wins prestigious ET Iconic Award, 2021

ACT (Atria Convergence Technologies Ltd.) Fibernet has won the prestigious ET (Economic Times) Iconic Award, 2021. It is an honor for us to be placed in the category of Changemakers of India.

This award underscores ACT Fibernet as a trusted company for reliable broadband services. Be it a broadband service or leased line offerings; there is something for every customer - big or small.

Through this blog, let us explore the growth story of ACT Fibernet and what it means to be an iconic brand. Also, we have a vision for a digitally inclusive, post-pandemic India.

What is the ET Iconic Award?

The Economic Times Iconic Brand of the Year Award is an annual program where top brands in different categories are recognized for their exceptional work.

Every brand, be it a startup or a well-established company, has its own unique story. They have different ideas, distinct business models, and a mission to make a difference. The ET Iconic Award is an affirmation and acts as a motivation for the recognized brands to continue doing good work. The upcoming brands can take inspiration from the winners and aspire to rise to the top.

Let’s understand the success story of ACT Fibernet, which has a whopping two million customers across 19 cities in India.

The growth story of ACT Fibernet

ACT Fibernet was born out of the vision and mission of our founder, Sunder Raju, to provide cost-effective broadband internet to remote locations in India. This mission is challenging, but a challenge comes with the best opportunity for innovation and growth.

The last two decades have seen a drastic evolution of our service offerings. We started our operations in Bengaluru, but now we have a presence in 19 other cities like Delhi, Hyderabad, Jaipur, Ahmedabad, Coimbatore, etc. So far, we have two million happy customers who are enjoying the benefits of our services like Digital TV, broadband, and leased lines.

When the nation was reeling under the coronavirus crisis, ACT Fibernet was able to ramp up its operations. We ensured that the quality of service was not affected as the nation transitioned to the ‘work from home’ era.

Brand image of ACT Fibernet

Since its inception in 2000, ACT Fibernet has become India’s sought-after education and entertainment service provider. Recently, we changed our logo and tagline with a focus on our end customers. “Feel the Advantage” ensures that the customer receives superior service in any circumstance. No matter the challenges, our prompt customer support is always there to tackle the issue within 24 hours.

Also, we ensure that our services are engaging and cost-effective for the new-age digital customers. For example, we have leased line plans for small-scale customers based on their unique business models. This plan ensures that customers face minimal downtimes and higher speeds to carry out operations.

What are the hallmarks of ACT Fibernet?

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ACT Fibernet has set an example for the industry to emulate. Be it customer service or work environment; ACT has a unique flavor.

ACT Fibernet has different channels for customer service like WhatsApp number, call center number, and email. In addition, there is a toll-free number that reduces the wait time of customers. Customers can quickly get answers to their queries via automated messages. Else, they are routed to a live agent using the toll-free number.

How did ACT Fibernet ensure internet coverage during the pandemic?

The pandemic took the world by storm. Businesses the world over were unprepared to tackle the phenomenon of work from home. As companies transitioned to work online, the data demand shot up drastically. Especially in the major cities and towns, the data use more than doubled in the last 15-18 months. To meet this demand, ACT Fibernet stepped up its operations to serve all its customers.

For example, the lockdown increased the need for online internet service in cities like Coimbatore, Lucknow, Vijayawada, and Jaipur. ACT Fibernet grabbed this opportunity to set up its centers in these cities. We have committed ourselves wholeheartedly to service our new clients’ needs at a logistical or customer support level.

Also, the pandemic called for internet services at a non-profit level. We rose to the occasion to support the underprivileged sections through government collaborations.

Final Thoughts: What is ACT Fibernet’s vision for the future?

ACT Fibernet aims to create a digitally inclusive society, with most of the citizens having access to high-speed internet data. There are considerable gaps in the internet penetration in India, as only 25-30 % of regions are well-connected through the internet. Remote towns and villages are yet to see connectivity. Hence, ACT Fibernet will aim to bridge this gap and make the internet more affordable to the underprivileged sections of society. As the United Nations put it, “Internet is a basic human right” that needs to be accessible by everyone.

Are you looking for the right service provider to boost your business? If so, feel free to contact ACT Fibernet today!